Like most technology companies, Apple stores information about you on its servers. Unlike most technology companies, however, Apple does not store identifiable information such as locations, instant messages, and so forth. Thanks to Differential Privacy techniques, Apple can build smart services without using the cloud for insight, keeping information about each individual user completely private.

The list of personally identifiable things Apple knows about you is rather short compared to other technology companies. Identifiable information Apple knows about you includes the following:

• Apps you’ve downloaded
• A log of every time you updated your installed apps
• Movies, books, and other media you’ve downloaded
• All of the songs you’ve stored in iTunes Match
• In-app purchases you’ve made on your devices
• All the devices you’ve bought from Apple, along with their serial numbers
• A log of every AppleCare support query you’ve made
• A repair session log of what was damaged
• Serial numbers for both the old and replacement parts

Your archive does not contain identifiable data already included within your Apple ID account, such as calendar content, your iCloud emails, iTunes content, and so forth.

To download your Apple data archive:

• Visit the Apple Privacy Policy webpage at privacy.apple.com and sign in using your Apple ID and password
• Click "Request a copy of your data" under the Manage your data > Get a copy of your data section
• Choose the data you want to download
• After selecting what you want to download, click the "Continue" button
• Select a maximum file size for each file (irrespective of what you choose, you will get all the data)
• Click "Complete request"

You have now successfully requested Apple for your data. They will notify you on your Apple ID email address in about seven days. Once you receive the email, click "Get your data" within the time frame mentioned at the top of the email. Sign in with your Apple ID, and you will see the "Download your data" screen. Click the little download icon next to the data types to download them locally to your computer (open the ZIP file and dive in to see your data).